Practices

Experience Vision
Go-to-Market
Brand Architecture
Positioning
Manifesto
Internal Culture
Naming
Tone-of-Voice
Sensory Identity
Art Direction
Visual System
Design DNA
Industrial Design
Automotive
CMF
HMI & UX
Digital Product
AI Character
Motion & Sound
Interior Design
Space Programming
Hallmarks
Campaign
Photography
Visualisation
Research
Ethnography
Analysis
Forecasting
Audience Mapping

Everything we do
enriches everything we do.

We’ve spent 2 decades nurturing a 100-strong team of cross-disciplinary design talent that connect creative practices in ways others can’t, to discover the solutions others won’t.

Why?

Because a more human future doesn’t just call for better brand identities: it requires big ideas and visionary strategies brought to life beautifully across all senses, places, and contexts.

We weave
strategy, brand & design.

Our strategic practice is grounded in understanding how people will live together.

By revealing the trends and movements shaping lives across different cultures we help companies make sense of a changing world.

We partner with businesses to transform strategically, envision the future, guide behaviour, innovate, enter new markets, embrace new technologies, and lower their environmental impact.

We weave
strategy, brand & design.

We are experts in helping companies define or re-discover their soul and essence, and making sure it is felt in every brand interaction.

Building culture from the inside out, we shape communities, craft narratives and design identities that can be experienced through all senses.

We weave
strategy, brand & design.

We design holistic experiences comprising ecosystems of products, spaces, and interfaces which are intuitive, purposeful, beautiful, and sustainable.

Our obsession for craft and detail paired with the ability to take a wide view allows us to envision better systems and processes that solve for people and planet, both now and in the future.

Insight

Research & Ethnography
Audience Understanding
Forecasting

Business Innovation

Opportunity Mapping
Experience Vision
Go-to-Market

Brand Strategy

Positioning & Architecture
Purpose & Narrative
Creative Philosophy

Identity

Naming
Visual & Verbal
Sensory & Material

Culture

Values & Behaviours
Employer Brand
Internal Engagement

Communication

Messaging
Campaign Platform
Touchpoints

Physical

Industrial Design
CMF
Circularity

Digital

User Experience
Interface
AI Character

Spatial

Experience Journey
Concept Design
Development

What is it like working with forpeople?

Each project is bespoke.

Holistic, cross-disciplinary team.

Impactful creative leadership.

From projects to partnerships.

Get in touch

Come to us with a problem, and we’ll shape a bespoke approach to solve it together.

Over the course of 6000+ projects we’ve learned that every challenge is unique: calling for nuance and sensitivity, not a patented one-size-fits-all process.

For every project, we weave together a unique team of experts drawn from across the creative spectrum.

Our cross-disciplinary practice creates holistic solutions, with lasting impact and richness, which resonate far beyond the project itself.

We’re at home working with leadership of global companies to raise and realise the value of creativity.

From Shanghai to San Francisco, we navigate complex stakeholder networks to make the most audacious ambitions real.

We value close personal relationships, not awards.

That’s why we’ve often partnered with clients for over a decade, helping them spark and deliver bold long-term visions and transformations. We work for you.

Come to us with or without a brief, and with an ambitious challenge, and we’ll solve it together.

Tell us about it, or drop round for a coffee.