Coca-Cola — Relationship
How can the world’s most iconic brand become the most creative?
For over a decade we’ve been bringing strategy, brand, and design to build on the 100 years of iconic heritage of one of the world’s best-loved brands.
Together with Coca-Cola Global Design, we’ve worked to propel Coca-Cola to new creative heights through cultural, innovation, design, and brand activities across their growing global portfolio.
100 Years of Contour Bottle
Campaign & Identity
100 Years of Contour Bottle
Campaign & Identity
100 Years of Contour Bottle
Campaign & Identity
100 Years of Contour Bottle
Campaign & Identity
Brand new, ancient name.
Deeply Roman origin story.
Formo’s former name couldn’t support global ambitions due to trademark and negative cultural associations.
We sought inspiration in the history books and unearthed ancient Rome’s first ever cheese innovation programme.
Rapha Abreu
Aerin Vaughan
Where are you from and what’s unique about that place?
I was born and raised in West London. However, my roots come from China. I am very proud of my heritage. Both my parents are Chinese, therefore I have the luxury of being in tune with Chinese cultural tradition, as well as with my English side, being born and raised in London.
What is something about you that might surprise people?
I’ve always been able to pick up languages quite easily. I speak French to an advanced level; I actually have a degree in French and I also worked for a year abroad in Paris. I also speak Cantonese, thanks to my parents, and learned some Mandarin whilst I was at university.
Is there a recent book you would love to recommend to people and why?
I recently finished a book about climbing called, 9 Out of 10 Climbers Make the Same Mistakes.
I’ve been climbing for about six years now. I do both bouldering, which is climbing without ropes, and sport climbing, which is when you climb with a rope and a harness.
The book is about how you can do different things to improve your climbing, including changing your mindset towards it. For me it was really nice to read because it brought up topics I never used to think about, like how staying in your comfort zone can be quite detrimental to your progression as a climber.
Sometimes there are things you might subconsciously repress because they’re difficult, but if you get out of your comfort zone, it really forces you to improve.
View Project NIO House
Can showrooms inspire community?
View Project Kettler
How can fitness thrive at home?
“ Forpeople have created the best biotech brand that has existed. It’s helped us attract talent, grow like crazy, and bring something out of ourselves that we couldn’t manage alone. ”
