Sprite — Global Rebrand

How can you manifest iconicity?

By defining it. For yourself.

Nutrition

Global

Experience - Identity - Strategy

From the courts to the culture, Sprite has long been at the vanguard of cool... but over time, the brand had diluted its sharpness, and its edge had started to slip.

We partnered with The Coca-Cola Company to build a new global identity and expression system with citrus-sharp cultural edge, to restore Sprite back to where it belongs:

undoubtable, undeniable, iconicity.

Strategy

Self-Manifestors.
A mindset-shift.

To reassert Sprite’s status, we knew we had to regain the respect of an audience who similarly carve their own path, shaping culture as they go.

Self-Manifestors have a confidence in conviction, unconstrained by expectation or tradition.

To connect, Sprite had to bring flavour, intensity, and a fearless originality that invites collaborators, creators, communities to rewrite the rules of what people expect from a beverage brand.

Image of 3 Sprite posters, designed by forpeople.

Identity

Citrus clarity,
with Dynamic Force.

We sought to capture the intense experience of drinking a Sprite in every aspect of the identity.

We injected an acidic sharpness and clarity into the wordmark, Lymon, and colour palette, and released an uncontainable jolt of refreshment everywhere else.

The result is a sensory identity with materiality, motion, and art direction, building a system with a bold and unapologetic answer to whatever anyone might throw at it — from spicy noodles to tea and rap battles.

Experience

Re-engaging with culture.
Out in the streets

We took Sprite powerfully back to the basketball courts, streets, tables, and club dancefloors. Seoul to Shoreditch. Seeking new expressions of ultimate refreshment.

Meeting people where they are.

We unleashed a range of bespoke glassware, iced up coolers, billboards bursting with flavour, and honed the Sprite identity into a platform for an ever-manifesting world of experiences, collaborations, and flavours.

Our work together turned Sprite into a bold, brave platform that could regain its place at the vanguard of cool.

Whether it’s a limited time drop or permanent fixture, Sprite remains at the cutting edge of both refreshment and culture.

This is just the first sip.