Sprite — Global Rebrand

To reassert Sprite’s status, we knew we had to regain the respect of an audience who similarly carve their own path, shaping culture as they go.

Self-Manifestors have a confidence in conviction, unconstrained by expectation or tradition.

To connect, Sprite had to bring flavour, intensity, and a fearless originality that invites collaborators, creators, communities to rewrite the rules of what people expect from a beverage brand.

We sought to capture the intense experience of drinking a Sprite in every aspect of the identity.

We injected an acidic sharpness and clarity into the wordmark, Lymon, and colour palette, and released an uncontainable jolt of refreshment everywhere else.

The result is a sensory identity with materiality, motion, and art direction, building a system with a bold and unapologetic answer to whatever anyone might throw at it — from spicy noodles to tea and rap battles.

We took Sprite powerfully back to the basketball courts, streets, tables, and club dancefloors. Seoul to Shoreditch. Seeking new expressions of ultimate refreshment.

Meeting people where they are.

We unleashed a range of bespoke glassware, iced up coolers, billboards bursting with flavour, and honed the Sprite identity into a platform for an ever-manifesting world of experiences, collaborations, and flavours.